Advancing cannabis literacy and access through curated cultural experiences.
Brooklyn-born. Community-powered. Education-driven.
What is ke’?
A Taino word rooted in connection and kinship. Project ke’ is a for-profit cultural platform focused on cannabis literacy, responsible engagement, and creative brand collaboration. We design elevated experiences that connect consumers, creators, and emerging cannabis brands through education-forward programming and intentional activation.
Operating in New York City, ke’ exists at the intersection of culture, commerce, and community.
Why now?
New York’s cannabis market is expanding rapidly.
Consumer access is growing. Brand competition is increasing. Interest is high. Literacy is uneven.
As legalization evolves, education and thoughtful engagement have not scaled at the same pace as opportunity.
ke’ exists to close that gap.
We create informed, culture-forward spaces where cannabis is understood, experienced responsibly, and integrated into modern urban life.
What we build
Education-Forward Programming
Expanding cannabis literacy through guided, accessible learning.
Brand Activations
Designing immersive collaborations for emerging and established cannabis brands.
Community Gatherings
Curated cultural experiences rooted in responsible engagement.
Industry Access
Connecting our community to opportunity within New York’s cannabis market.
Built For
Urban professionals who are cannabis-curious and cannabis-informed.
Frequent purchasers who value education as much as experience.
Wellness-driven consumers who expect intentional design and responsible engagement.
Early adopters of emerging brands shaping New York’s next chapter.
Partnerships
We collaborate with brands and creators shaping New York’s cannabis culture.
Education-forward. Design-conscious. Community-driven.
We build immersive activations that connect commerce with culture. Responsibly.
Meet the founder
Project ke’ was founded by Nabila Valentin, a Brooklyn-based community builder and cultural strategist with over 15 years of experience in hospitality, experiential programming, and brand-facing community development.
Her work centers intentional gathering, consumer education, and building spaces where culture and commerce intersect responsibly.
ke’ reflects her commitment to expanding cannabis literacy while designing experiences that feel informed, relevant, and future-facing.
Be part of what’s next
We are building the future of cannabis culture in New York.
Education-first. Experience-driven. Community-powered.
If you align, you’re invited.