hi, i’m nabila.
puerto rican, and a lifelong new yorker.
i started on the floor of new york nightlife. home & guesthouse, 1oak, six years at marquee. you learn fast how a room breathes, and that the details nobody notices are the ones holding it up.
now i do three things.
i build communities. for venues and companies that want people to stay, not just sign up. usually from nothing.
i dj. house with latin, r&b, funk, soul and disco running through it. joy is always the theme.
i'm a full spectrum doula. birth is the part everyone shows up for. i stay for what comes after, and i cook, because new parents shouldn't have to think about meals on top of everything else. homemade, built for recovery, ready when they are.
different rooms, different rules, same thing underneath: people want to feel seen, and somebody has to do the work of seeing them.
now based in bali, working worldwide.
My Approach
i make people feel seen at scale, and i build the systems that let that survive after i leave.
most of what i've built started with nothing. no playbook, no precedent, no one who'd done it there before. that's the part i like.
the unglamorous part
launches are easy. staying is the hard part. i build for week two, when people quietly decide whether this is for them, because that's where every community is won or lost.
built to outlast me
the membership program i built years ago is still running. that's the measure i care about. not what works while i'm in the room, but what holds once i'm gone.